President Trump Spending 14.5 Million on Facebook Ads

Facebook Ads was a key part of the Trump’s campaign in 2016.

Donald Trump beside man in black suit. | Unsplash Image

Donald Trump beside man in black suit. | Unsplash Image

Many people believe President Donald Trump has influenced the US Dollar and has helped it climb against major currencies for several months. To get to the Presidency his focus on Facebook Ads in 2016 led to his success. Now he has outspent every 2020 Democratic candidate on Facebook Ads, according to the New York Times — but Joe Biden and Kamala Harris are catching up.

Statistics: Trump raised over $30 Million for his reelection campaign in the first three months of 2019. In comparison, Democratic Bernie Sanders collected about $18.2 million. Kamala Harris came in second place with $12 million.

It is said that Trump’s campaign will test tens of thousands of different ad variations. Including videos, pictures etc. These tests are to find out which one is most engaging. Sources say that in 2016 their testing helped them figure out people’s likes and dislikes.

This time Trump is heard to be expanding his audience by focusing on 55 and over year old women, according to the New York Time’s. He has several core topics including: immigration and keyword such as “wall” or “border”, Kaplan and Almukhtar wrote.

A major benefit of Facebook advertising is its ability to reach your exact audience. Facebook is the most targeted form of advertising. You can advertise to people by age, interests, behavior, and location. If you really know your customers, you can use Facebook advertising to engage them.

The real question is, how will this affect the Forex market?